Gyaan Adab has a passion for the written word. Prose, poetry, drama – Gyaan Adab shines the spotlight on the best in these genres.

Gyaan Adab hosts a multitude of programmes on old and contemporary literature, celebrating the authors and their powerful, imaginative words. Gyaan Adab also collaborates with theatre and music artistes to add life to the language. 

Through their Book Club and Guldasta-e-Urdu groups, Gyaan Adab promotes a love for literature and encourages sharing, discussion and analyses.